A poster campaign for Lucky Saint’s sponsorship of Dry January.
Health benefits? Nah.
A celebration of still being able to drink throughout the darkest month of the year, thanks to a great-tasting alcohol free lager.
Awareness of the Alzheimer’s Society was low. A partnership with The FA would help.
But with a limited budget, we needed to make sure as many people as possible knew about it.
So, for the first time in years, we convinced the England team to wear ‘nameless shirts’.
It not only grabbed attention but also highlighted one of the key symptoms of dementia – forgetting the names of key people and places in your life.
The stunt gained lots of coverage, including being discussed by the Sky Sports commentators and pundits during the match.
Sport Should Be Unforgettable is now set to become a long-term platform for the Alzheimer’s Society.
What a year huh?
'No Naughty List' was the only Christmas ad to make it into Creative Review's Top Ten Campaigns of the Year. And YouGov named it the most effective Christmas campaign. But better than that, our Mums loved it, our mates saw it and Twitter went nuts for it.
We also wrote the accompanying Print and Poster campaign as well as overseeing partnerships with I'm a Celeb, Global Radio and Snapchat.
An OOH, Print and PR campaign to promote a new, and long-overdue, range of plasters.
These OOH executions were created specifically for the largest outdoor sites the UK has to offer.
Unfortunately our film for Royal Mail and ID fraud was banned 6 months after airing.
But you're in luck, you can watch here:
http://www.dailymail.co.uk/news/article-5082989/Royal-Mail-identity-theft-advert-banned.html
here:
http://www.mirror.co.uk/news/advertising-watchdog-bans-royal-mail-11523747
here:
http://www.lbc.co.uk/hot-topics/social-media/royal-mails-identity-theft-advert-banned-too-scary/
and here:
Or alternatively you can watch it below.
These three films were created specifically for the big screen, promoting Volkswagen’s sponsorship of independent cinemas.
A TV campaign of six films promoting the great rates available at Kwik-Fit.
This print campaign promoted Volkswagen’s long-running sponsorship of independent cinema.
It also won a Cannes Gold Lion.
Is there a part of you that dreams of doing more with your life?
This ad challenged Australia to consider that very question, by showing a dreaming bum.
This brand spot relaunched the Qantas Frequent Flyer scheme in Australia.
An ad for McDonald’s saver menu in Australia, which we co-directed.
